Letting go of perfection & embracing vulnerability in your content

As creatives, we’re always striving for perfection. That perfect combination of words, colours, shapes, routines or chords. But it’s elusive. And actually it’s a complete myth. Diane Keaton owned it when she said; “What is perfection, anyway? It’s the death of creativity.” It’s not just the death of creativity either. It can stop you from […]

7 Ways to Create Irresistible Product Descriptions

You know the old adage…a picture is worth a thousand words? Well, sometimes it isn’t. If you run a product-based website, words become senses. Online you can look, and that’s great, but can you imagine going into a sofa shop and being told you can’t touch it or sit on it but expecting to buy […]