Letting go of perfection & embracing vulnerability in your content

As creatives, we’re always striving for perfection. That perfect combination of words, colours, shapes, routines or chords. But it’s elusive. And actually it’s a complete myth. Diane Keaton owned it when she said; “What is perfection, anyway? It’s the death of creativity.” It’s not just the death of creativity either. It can stop you from […]

Keep It Simple, Stupid

 “If you can’t explain it simply, you don’t understand it well enough.” Albert Einstein I’ve always championed the importance of keeping content simple but it was brought to my attention again recently while out with my 6-year-old. At an event we were visiting there was a stall selling chocolate creations of all different kinds and […]