Letting go of perfection & embracing vulnerability in your content

As creatives, we’re always striving for perfection. That perfect combination of words, colours, shapes, routines or chords. But it’s elusive. And actually it’s a complete myth. Diane Keaton owned it when she said; “What is perfection, anyway? It’s the death of creativity.” It’s not just the death of creativity either. It can stop you from […]

Keep It Simple, Stupid

 “If you can’t explain it simply, you don’t understand it well enough.” Albert Einstein I’ve always championed the importance of keeping content simple but it was brought to my attention again recently while out with my 6-year-old. At an event we were visiting there was a stall selling chocolate creations of all different kinds and […]

Honest Guv’ner; How To Use Honesty In Content

We’ve all been on the receiving end of a product or service that’s promised the earth and, well, we’ve ended up with a 1980s plastic globe with a bit missing from it. Businesses like to elaborate, and it’s certainly not always a bad thing but sometimes your content could benefit from a good dollop of […]

7 Tips for Creating Sizzling Content for Your Business

Every business goes through stages where you feel like you’ve got nothing to give. You’ve run out of ideas, you’re pretty sure no one is interested in your “news”, what are people possibly going to be interested in about what I’ve got to say? For some businesses, it’s easier than others to generate content and […]

7 Ways to Create Irresistible Product Descriptions

You know the old adage…a picture is worth a thousand words? Well, sometimes it isn’t. If you run a product-based website, words become senses. Online you can look, and that’s great, but can you imagine going into a sofa shop and being told you can’t touch it or sit on it but expecting to buy […]