Keep It Simple, Stupid

 “If you can’t explain it simply, you don’t understand it well enough.” Albert Einstein I’ve always championed the importance of keeping content simple but it was brought to my attention again recently while out with my 6-year-old. At an event we were visiting there was a stall selling chocolate creations of all different kinds and […]

Honest Guv’ner; How To Use Honesty In Content

We’ve all been on the receiving end of a product or service that’s promised the earth and, well, we’ve ended up with a 1980s plastic globe with a bit missing from it. Businesses like to elaborate, and it’s certainly not always a bad thing but sometimes your content could benefit from a good dollop of […]

Harness the Power of the Press Release

The press release is a complex and often baffling piece of content marketing that can put fear into many people, experienced or otherwise. What makes it worse is that you are at the mercy of reporters and commissioning editors who choose stories based on their personal preferences – what interests one, will not necessarily interest […]