Research, Tone of Voice, Copywriting
In Balance Hot Yoga
Email sequence writing, Research,
In Balance Hot Yoga approached me to help create an eight-week sales series of emails, designed to fill up the spaces on their 90-day Discover Your Inner Warrior programme.
The aim was to target predominantly women, who had reached a point of exhaustion in their lives and were looking for ways to change.
Tired from life, baggage, the wrong diet and challenging relationships – the email series tapped into all the reasons why they might be feeling utterly spent, and show them a better path to fulfilment and happiness.
I drip fed the course programme themes over the space of eight-weeks of emails, bringing in sales elements and using emotional drivers to create calls to action and drive sales for the programme.