Embracing negativity in your content (but not like that…)

Embracing negativity in your content

There’s never been a better time to write a blog on negativity in your content. After an absolute shitter of a year (and with the end not really in sight) it’s forced so many of us to deal with a torrent of not-very-nice emotions while we all drag ourselves through a global pandemic. And for […]

Profit vs Purpose – content marketing during a pandemic

Content marketing during a pandemic

If this pandemic has shown us anything, it’s been the true nature of a lot of businesses. We’ve seen the good, the bad and the downright ugly faces of business in 2020 and it’s certainly exposed the cracks between the outward facing image and the inner workings of big and small businesses alike. So, how […]

Letting go of perfection & embracing vulnerability in your content

As creatives, we’re always striving for perfection. That perfect combination of words, colours, shapes, routines or chords. But it’s elusive. And actually it’s a complete myth. Diane Keaton owned it when she said; “What is perfection, anyway? It’s the death of creativity.” It’s not just the death of creativity either. It can stop you from […]

Things to look forward to in 2017

Things to look forward to in 2017

Ok so 2016 hasn’t been the best…oh alright, it was seriously rubbish. So what better than looking forward to 2017 and all the fun things we can’t wait for??

Is it time to ditch the Covering Letter?

Is it time to ditch the Covering Letter?

For many years, we’ve had the same thoughts about the covering letter. You churn them out when applying for jobs that require a CV only application, sit back and, well, nothing happens. But we thought the covering letter was supposed to be the superstar of the CV? The place where the reader is going to […]

Creating Relevance in Your Content

Creating Relevance in Your Content

Image © freeimages.co.uk I remember vividly reading an essay that my sister wrote in school about the poet and playwright Oscar Wilde. She was fluently discussing his works and impact when she came to a full stop. The next sentence simply read: “He was gay.” And then she carried on. I was fortunate enough to read […]

Honest Guv’ner; How To Use Honesty In Content

We’ve all been on the receiving end of a product or service that’s promised the earth and, well, we’ve ended up with a 1980s plastic globe with a bit missing from it. Businesses like to elaborate, and it’s certainly not always a bad thing but sometimes your content could benefit from a good dollop of […]

What to Expect From Web Text

For any start-up or established business, your website is your shop window. The perfect opportunity for you to connect with your audience and sell your services or products. The design, the images and the content are essential pieces of the jigsaw but so often it’s the content that gets the short straw. Yes, we live […]

When Did You Last Write a Letter?

Ok, so let’s get this guilty admission out of the way early so we all know where we stand. This blog post was inspired by I’m A Celebrity Get Me Out Of Here. There we go. Phew! I feel better now and not ashamed to admit that I love it. It was last night’s episode […]

7 Tips for Creating Sizzling Content for Your Business

Every business goes through stages where you feel like you’ve got nothing to give. You’ve run out of ideas, you’re pretty sure no one is interested in your “news”, what are people possibly going to be interested in about what I’ve got to say? For some businesses, it’s easier than others to generate content and […]