SEO for small businesses – which approach is best? When you’re starting or running a small business, online visibility is key to helping you grow. 80% of small business owners say online presence is the most important aspect for generating leads and sales.

What is SEO difficulty and why is it important to consider in your content? SEO difficulty (also known as keyword difficulty) is how difficult (or easy!) it is to rank for certain keywords on Google. It’s different to the paid difficulty of keywords for ads, and that’s important to note