Feature Writing, Interviewing
Basingstoke Counselling Service
Research, Tone of Voice, Copywriting
BCS wanted a fresh new look to bring in younger people to their counselling service.
Counselling isn’t just for crisis point. Engaging with people at a young age means that their self-awareness will stand them in good stead for the future – in work, life and relationships.
Using their new brand pallet of bright colours, we came up with some postcards to promote their service and speak to a younger audience.
Sometimes you don’t know the complexity of what you’re feeling, but by using an emotional-driver that people can relate to we were able to take a simple approach to open up the complex conversation around feelings.